PROHMKONZEPT – Alan Prohm – Concept Design, Content Strategy and Creative Direction


Strategic Planning, Concept Design, Content Architectures, UX/UI, Storytelling, Copywriting and Creative Direction

Digital Concept and Planning for the Humboldt Forum, a world culture forum under construction in the rebuilt Berlin City Palace, opened December 17 2020.


Recent Media for Museums:

Exhibition:Schrecklich schön. Elefant – Mensch – Elfenbein“, im Humboldt Forum Berlin 20. Juli 2021 – 23. Januar 2022 – concept and planning for the central media installation “Voices of Ivory”, concept and consultation for screen media, incl. infographic cartography of the Ivory Trade.

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Exhibition: “Extreme: Natur und Kultur am Humboldtstrom” November 2, 2016 – May 1, 2017

Wall Projections for the Humboldt-Box Exhibition: Extremes! Nature and Culture on the Humboldt Current –  incl. animated climate data for entire last El Nino event 2014-16 from the Potsdam Institute for Research on the Consequences of Climate Change (Potsdam Institut für Klimafolgenforschung PIK) and television news clips from around the world highlighting impacts of this global event experienced locally.

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Media stations with linked object data for the Humboldt-Box Exhibition: Extremes! Nature and Culture on the Humboldt Current – November 2, 2016 – May 1, 2017

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Exhibition:Ein Chinesisches Kostbarkeiten-Kabinett“, Media station for curator: Dr. Ching-Ling Wang, Museum of Asian Art, Staatliche Museen zu Berlin/Stiftung Preussischer Kulturbesitz, Humboldt-Box Berlin February 2016

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References – Digital B2B Communications:

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Gesture- and Tablet-controlled screen environment and media – For Deutsche Telekom Geschäftskunden

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prohmkonzept: Concept direction, story, moderation structure, UX/UI; w/ zweimaleins now Saatchi&Saatchi Pro

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Kinect gesture-control concept – Live media moderation


CeBIT Trade Fair Highlight:



Immersive Presentation Environment – Deutsche Telekom – T-Systems, CeBIT Trade Fair, 2014

Media concept, presentation content and user interface for iPad-driven immersive presentation environment showcasing the business and leisure possibilities of airtravel in the digitalized future.

prohmkonzept: Lead concept design, narrative structure, segment storyboarding, moderation script, UI/UX concept and wireframing; w/ qbus Mediatektur.

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Immersive Presentation Environment 

An iPad-driven immersive presentation environment for showcasing the
business and leisure possibilities of airtravel in the digitalized future.


begehbare Präsentationsumgebung

iPad-gesteuerte multimediale Innenverkleidung zur Inszenierung einer
Vision der vernetzten Zukunft des Fliegens.

The solution allows a moderator equipped with an iPad to present an extended, many-layered program of informational or entertainment content to an audience inside an immersive presentation environment. The exhibit is built inside the frame of an actual Airbus airplane segment fitted with full wall-and-ceiling projection capability, floorscreens, and seatback iPad displays to simulate the media and communications technologies we can expect in the aircraft cabin of the (near) future. At the same time it provides an eye-catching display set for the crossindustry launch of a new „connected suitcase“ product.

The solution includes stand design, interior architecture, display technologies, presentation script (for 15-20 min
show), sound design, all screen and video content, and an iPad touch interface supplying easy, intuitive control for
all functions and contents. Media technologies include HD floor screens, immersive video projection, individualized
content delivery via iPad, touch control and presentation interface for tablet, and Leap Motion gesture interfacing
for 3-D interactive gaming.

All crafts from architecture to media to event design come together in a single communication tool, equipped to
deliver any number of messages, immersively and compellingly. The presenter holds in one hand an unprecedented
toolset for telling stories and selling ideas. And the audience is treated to an unforgettable ride in elegant and fascinating