Mapping The Unknown – Champalimaud neuroscience

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Champalimaud neuroscience event








Mapping the Unknown: The role of big ideas in science

30.7.2014 21h

Champalimaud Center for the Unknown – Lisbon, Portugal



Giacomo Rizzolatti  – originator of mirror neuron theory

Zach Mainen – Director, Champalimaud Neuroscience program


Artists: Poshu Wang, Alan Prohm, Rita Venturini


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Isidore Isou, “The Evolution of Technical Sensibility in Poetry”

We can think of poetics as a technics of meaning experience mediated through discursive sign systems. Poetics in this sense can be a something applied at work by poets or architects, by gardeners or weathermen, and is necessarily “parapoetics” in the sense Steve McCaffery gives the term[*], not a blending of poetry with other media, but a contamination of its creative/critical principle into other discourses.

The redefinition of poetry that ensues displaces poetry’s identity claims from their native terrain in verbal linguistics, to a transmedial, cognitive plane of description where they hold by established analogy between how content is handled and processed in different perceptual/receptive modes, and experienced there as poetic.

This is what that looks like, or similar.

Read A as B.

Online Attention Tracking app, showing as stimulus “Voice Drinker/The Artificial Given ” by Arakawa

See my course on Total Poetics: Here

[*] Steve McCaffery, “Parapoetics and the Architectural Leap”, in Architectures of Poetry, ed. María Eugenia Díaz Sánchez and Craig Douglas Dworkin. Amsterdam: Rodopi, 2004.