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We can think of poetics as a technics of meaning experience mediated through discursive sign systems. Poetics in this sense can be a something applied at work by poets or architects, by gardeners or weathermen, and is necessarily “parapoetics” in the sense Steve McCaffery gives the term[*], not a blending of poetry with other media, but a contamination of its creative/critical principle into other discourses.
The redefinition of poetry that ensues displaces poetry’s identity claims from their native terrain in verbal linguistics, to a transmedial, cognitive plane of description where they hold by established analogy between how content is handled and processed in different perceptual/receptive modes, and experienced there as poetic.
This is what that looks like, or similar.
Read A as B.
See my course on Total Poetics: Here
[*] Steve McCaffery, “Parapoetics and the Architectural Leap”, in Architectures of Poetry, ed. María Eugenia Díaz Sánchez and Craig Douglas Dworkin. Amsterdam: Rodopi, 2004.